How to enable Google Analytics Site Search for WordPress

By default WordPress has a search built in. Any search performed on a website ends with a ?s= query parameter. In your address bar one can see something like this:

It’s really useful to keep track of search using Google Analytics. In order to do so, go to Admin (cogwheel bottom left), View Settings -> scroll to the bottom.

Enable Site search Tracking and put an s for the query parameter. Check the box Strip query parameters out of the URL. Follow this screenshot for guidance:


Share this article

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top